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My job is to make people care—and act. If your message isn’t landing, if your campaign feels flat, or if your story sounds like it was written by a committee that fears verbs—I can fix that. Messaging should be powerful. It should be persuasive. And, ideally, it should never sound like it came from a 40-slide PowerPoint. Let’s make your words work. Strategically. Persuasively. And maybe even with a little charm. https://images.squarespace-cdn.com/content/v1/56d47d412b8ddea29eb012d8/1462460701100-EMIIEZDJSHVXDPT3G47H/image-asset.jpeg Welcome https://images.squarespace-cdn.com/content/v1/56d47d412b8ddea29eb012d8/1462460740243-UV39YK093V0CL5BGDRWD/image-asset.jpeg Welcome https://images.squarespace-cdn.com/content/v1/56d47d412b8ddea29eb012d8/1462460780998-WNOFW8QMXP62UMMFV8JB/1.jpg Welcome https://images.squarespace-cdn.com/content/v1/56d47d412b8ddea29eb012d8/1462460720551-Y2O2SOWA859SGCZ7L8QF/image-asset.jpeg Welcome https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1741072780806-UZ4AK1NAFE06X9S8OT9N/0303%284%29.gif Welcome https://images.squarespace-cdn.com/content/v1/56d47d412b8ddea29eb012d8/1461079298338-IGXCGAVJ65DZNZHKUDG6/divider_clothes-2.jpg Welcome https://images.squarespace-cdn.com/content/v1/56d47d412b8ddea29eb012d8/1507236635758-T9CW2X737NF0V0I9WDHP/sonora-cactus.jpg Welcome https://images.squarespace-cdn.com/content/v1/56d47d412b8ddea29eb012d8/1460472285353-6K0NC7QS6IYOJKR5EX9F/divider_nature.jpg Welcome http://www.avivruss.com/new-gallery-2 daily 0.75 2025-03-05 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1741128317616-5WTJXB7TX3UINQUYF3JV/0303%284%29.gif New Gallery https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1741128317616-5WTJXB7TX3UINQUYF3JV/0303%284%29.gif New Gallery https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1741166689810-ON62Z2JSR65G1Y415156/image-asset.jpeg New Gallery - Community RCN 050421 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1741166667143-YJBWFD22D29BE6YA6C0T/image-asset.jpeg New Gallery https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1741166841174-SG84IDH8Z73Y98FAQJ5J/image-asset.jpg New Gallery http://www.avivruss.com/new-gallery-3 daily 0.75 2025-03-04 https://static1.squarespace.com/static/561ec66ee4b0c23c66551e00/t/67c784b240006b56459f095d/1741128882126/ New Gallery https://static1.squarespace.com/static/561ec66ee4b0c23c66551e00/67c78497906a6578d31ff19c/67c784a49de042582c94dbae/1741128882126/ New Gallery http://www.avivruss.com/whats-this daily 0.75 2025-03-06 http://www.avivruss.com/selahsuefearnothing daily 0.75 2016-04-29 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1450040696083-L769A710E5ES3U9GV3ZL/Screenshot+2015-12-13+12.53.24.png Selah Sue "Fear Nothing" http://www.avivruss.com/vghs2 daily 0.75 2015-10-15 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1444893560030-TCCEKSFYBIRLG2YYMOY4/Screenshot+2015-10-14+19.42.56.png Video Game High School Season 2 http://www.avivruss.com/spike-tv-men-of-action-jolly-rancher daily 0.75 2015-10-15 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1444894047110-TC92PTF163CFXULZE3SY/Screenshot+2015-10-14+19.33.48.png Spike TV "Men of Action" - Jolly Rancher http://www.avivruss.com/hey-usa daily 0.75 2015-10-15 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1444894503551-5KQPA0VJALCLD3BO5LM0/Screenshot+2015-10-15+00.32.59.png Hey U.S.A. http://www.avivruss.com/mikky-ekko-watch-me-rise daily 0.75 2015-10-18 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1444870754982-JZR0VUQJU20989BFIQED/Screenshot+2015-10-14+17.58.28.png Mikky Ekko "Watch Me Rise" http://www.avivruss.com/video-game-high-school daily 0.75 2015-10-15 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1444871860205-8X2QE7LG196VRVKEW686/Screenshot+2015-10-14+18.17.10.png Video Game High School Season 3 http://www.avivruss.com/we-love-beer daily 0.75 2015-10-15 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1444871435581-J75Z7DFDDSO78AU0XP4W/Screenshot+2015-10-14+18.07.45.png #WEALLLOVEBEER http://www.avivruss.com/new-page daily 0.75 2015-12-18 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1444875313377-4ZBZMYJJ8R38411DPODP/Screenshot+2015-10-14+19.13.13.png ZHU ft. 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Stories that cut through the noise, move people to action, and shape the future we’re fighting for. I’ve built a career at the intersection of narrative and strategy, whether leading creative teams to produce groundbreaking digital content, engineering campaigns that shift public opinion, or crafting research-driven messaging that wins elections. I founded Groundwork Agency because storytelling isn’t just an art; it’s a tool for impact, persuasion, and mobilization. From outmaneuvering extremists in school board races to driving vaccine confidence and reshaping public discourse, my work is about turning complexity into clarity, chaos into momentum. If you need someone who can help you tell the right story, to the right people, in the right way—let’s talk. http://www.avivruss.com/the-spirited-life-presented-by-remy-martin-matt-mcgorry daily 0.75 2016-04-29 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1461888049915-YUY8519NYKPTRIWKWEQJ/Screenshot+2016-04-28+16.36.19.png The Spirited Life Presented by Remy Martin: Matt McGorry http://www.avivruss.com/the-spirited-life-presented-by-remy-martin-joel-madden daily 0.75 2016-04-28 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1461887969639-QRZ7HJ6SXQTAUXC0SJQR/Screenshot+2016-04-28+16.50.49.png The Spirited Life Presented by Remy Martin: Joel Madden http://www.avivruss.com/chevymalibumichaelbublesoundtest daily 0.75 2016-05-16 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1463420960948-DFQTRNGEOID8BFLM0NYU/Screenshot+2016-05-16+10.42.46.png Chevy Malibu - Michael Bublè "Sound Test" http://www.avivruss.com/dannybrown-pneumonia daily 0.75 2016-10-19 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1476897322568-GGM7YA4SVYK34HTTELTU/Screenshot+2016-10-19+10.04.56.png Danny Brown "Pneumonia" http://www.avivruss.com/naspsnycnewera daily 0.75 2016-10-31 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1477952625691-D7COM6980X5YL8VR726B/nas-for-web2_2048x2048.jpg Nas for Public School NY & New Era https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1477952625753-6EGVHPRH6BY1OSCIOL1G/nas-for-web_2048x2048.jpg Nas for Public School NY & New Era https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1477952625958-GHE6EANZNYLUAWDCCMKH/nas-for-web3_2048x2048.jpg Nas for Public School NY & New Era https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1477953115826-IV2JQ0CC5PF3OSSDI86S/nas-for-web3_2048x2048.jpg Nas for Public School NY & New Era http://www.avivruss.com/theballadofcleopatra daily 0.75 2017-07-06 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1499381252395-LLQOOAC549HYY7ETDR2N/Cleo_Thumbnail_WorkInProgress.jpg The Ballad Of Cleopatra http://www.avivruss.com/jinn-app-uk-verision daily 0.75 2016-12-20 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1482260353192-HAY9WB3XSHAOA1OE4405/Screenshot+2016-12-20+10.55.28.png JINN http://www.avivruss.com/kca2017 daily 0.75 2017-03-29 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1490815348835-5MDNUPA6TL1Z5Y3DCAPP/Screenshot+2017-03-29+12.13.19.png Kid's Choice Awards Promo http://www.avivruss.com/perrier daily 0.75 2020-02-11 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1497994216013-BI6U6QWZ0S5BILHFLOBB/Screenshot+2017-06-20+14.19.34.png Perrier Extraordinary Flavors http://www.avivruss.com/stand-up-to-cancer-2017-summit daily 0.75 2017-07-06 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1499381880607-4WPHBFPUSFC8ROIY43K2/Screenshot+2017-07-06+15.54.13.png Stand Up to Cancer | 2017 Summit http://www.avivruss.com/chain-gang-of-1973-wallflowers daily 0.75 2017-07-07 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1499464242250-20NHWCO47HY9V7LU0RXE/Screenshot+2017-07-07+12.49.09.png Chain Gang of 1973 - Wallflowers http://www.avivruss.com/netflix-on-my-block daily 0.75 2020-02-14 http://www.avivruss.com/warner-bros-pictures-pacific-rim daily 0.75 2020-02-11 https://images.squarespace-cdn.com/content/v1/561ec66ee4b0c23c66551e00/1581459524829-NNIMDDNV51TPJ6LOCNEV/Screen+Shot+2020-02-11+at+2.18.07+PM.png Warner Bros. 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