I tell stories that matter.

Stories that cut through the noise, move people to action, and shape the future we’re fighting for. I’ve built a career at the intersection of narrative and strategy, whether leading creative teams to produce groundbreaking digital content, engineering campaigns that shift public opinion, or crafting research-driven messaging that wins elections. I founded Groundwork Agency because storytelling isn’t just an art; it’s a tool for impact, persuasion, and mobilization. From outmaneuvering extremists in school board races to driving vaccine confidence and reshaping public discourse, my work is about turning complexity into clarity, chaos into momentum. If you need someone who can help you tell the right story, to the right people, in the right way—let’s talk.

Choosing inspiration over competition for a stronger community and a healthier way to do business.

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Unified by a love for the Earth and the people who live in it.

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